I spoke with a shop owner from Colorado; she was African American and had sold a Quinceañera gown two weeks before. She shared that she didn't know anything about this celebration, but wanted to know more. I emphasized about having the knowledge, and what it could do for her business. What do you think the girl, planning the Quinceañera would of  thought if the store owner asked her if she had written her Prayer of Thanksgiving ? I know for sure that the young girl and her family would have been impressed. Yes, it is about sales, but not all about the sale. Families planning these events spend thousands of dollars, however, look at budgets very closely. For instance with the tuxedo; the cost of the tuxedo can be expensive, especially since most courts consist of Fifteen guys. Some tuxedo stores give a couple of tuxedos, like a discount or a package deal. A new trend is that Quinceañera girls are cutting down the court to Seven guys and girls. Some tuxedo shops are also carrying dama dresses.

Catering to these families takes some research. I tell a lot of clients to get invited to one. They need to get the feel of what it is about. You have to attend the whole ceremony to understand this rich,  traditional and fun event!

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